Explore Ireland’s Lingerie Trends for 2025 to Celebrate Confidence and Style

As 2025 unfolds, Ireland is embracing lingerie that blends elegance with empowerment. From cosy everyday luxury to special occasions like Valentine’s Day or Bealtaine, the latest trends offer stylish and comfortable designs that suit all shapes and sizes. Discover how Irish women can express individuality and confidence through inclusive styles featuring classic lace, bold cuts, and affordable ...

Explore Ireland’s Lingerie Trends for 2025 to Celebrate Confidence and Style

Irish lingerie trends in 2025 reflect a wider shift in how women in Ireland think about style and self expression. Rather than saving special pieces for rare occasions, more people are choosing everyday lingerie that fits smoothly, supports well, and still feels beautiful. Seasonal colours, inclusive sizing, and thoughtful design are shaping what is on offer in local shops and online, giving Irish women more freedom to match lingerie to mood, outfit, and budget.

For Valentine’s, Irish shoppers are still drawn to classic romantic colours like deep red, berry, and wine, often paired with lace, satin, or mesh. However, 2025 also sees softer shades such as blush, mauve, and dusty rose gaining attention, especially in bralettes and lightly padded styles. Many sets focus on smooth lines that work under fitted dresses or shirts, combining a flattering shape with fabrics that feel gentle on the skin during long winter evenings.

As Bealtaine approaches in May, collections in Ireland tend to brighten and become more playful. Floral embroidery, nature inspired lace, and fresh colours like soft green, sky blue, and pastel yellow are common. Pieces that can be layered under light summer dresses or worn as visible details under sheer tops are popular for festivals and long weekends. Irish weather can be unpredictable, so breathable materials and styles that layer easily under cardigans or light jackets are particularly practical.

Inclusive sizing and comfort for Irish women

One of the most important shifts in the Irish lingerie landscape is the move toward inclusive sizing and fit focused design. More brands available in Ireland now offer extended band and cup sizes, including smaller bands with fuller cups and larger bands with lighter structure. This gives women with a wide range of body shapes the chance to find pieces that support without digging, gaping, or slipping throughout the day.

Luxurious yet affordable lingerie options in local shops

Luxury in lingerie once meant only high prices and delicate items saved for rare occasions, but that is changing in Ireland. Today, many local shops and department stores stock lines that feel indulgent yet remain accessible. Everyday styles use soft microfibres, smooth lace, and brushed elastics, so Irish women can enjoy a sense of luxury even in practical pieces worn for work, study, or childcare. Shoppers can also mix and match, pairing a slightly more expensive piece with simpler briefs or shorts to balance cost and comfort.

Lingerie prices in Ireland vary between budget friendly high street brands and premium designers, giving a wide range of options for different incomes. High street retailers typically offer basic everyday pieces starting in the low teens in euro, while department stores and specialist boutiques carry more structured or intricate designs at higher price points. The table below outlines some indicative price ranges for popular lingerie providers in Ireland.


Product or Service Provider Cost Estimation
Everyday t shirt lingerie set Penneys Ireland Around €12–€20 for a bra, €5–€10 for briefs
Lace balcony bra Marks and Spencer Ireland Around €30–€60 per bra
Designer lingerie set Brown Thomas Around €80–€150 per set
Fuller bust lingerie set Bravissimo Dublin Around €45–€80 per bra, €20–€35 for briefs
Sports focused lingerie top Dunnes Stores Around €18–€35 per piece

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.

Modern design elements like high-cut legs and sheer lace

Modern Irish lingerie trends highlight design details that balance style with wearability. High cut legs help visually lengthen the legs and sit smoothly under jeans or skirts, while still feeling secure. Sheer lace, mesh panels, and subtle cut outs are used to create interest without compromising support. Longline bands, soft side boning, and wider straps are appearing more often, offering a more comfortable and stable fit for longer days.

Versatile lingerie styles for everyday wear and special Irish occasions

Versatility is central to lingerie choices for many women in Ireland in 2025. Lightly padded or unlined pieces that look smooth under T shirts and blouses can also transition into evening wear under dresses or tailored suits. Bralettes and structured bodies that double as outerwear, when styled with blazers or high waisted trousers, give a way to enjoy lingerie inspired fashion while staying practical for Irish weather.

For weddings, family celebrations, and cultural events, Irish shoppers often look for lingerie that supports formal outfits without feeling restrictive. Smooth shapewear made from breathable fabrics, low back or multiway designs, and slips that prevent cling under dresses are in demand. Across everyday and special occasions, the central theme is the same: lingerie that supports comfort and confidence, reflects personal taste, and fits within a realistic budget is increasingly seen as an essential part of how women in Ireland express their style.