Comfort Reigns Supreme, Redefining Lingerie for Everyday Wear

Comfort is central to lingerie trends in 2025 across Canada, responding to consumers’ preference for pieces that provide ease while maintaining style. Brands like SKIMS, launched by Kim Kardashian, offer shapewear and loungewear crafted from stretchy, soft fabrics suitable for daily wear. These garments come in extensive size ranges—from XS up to 4XL—and in multiple nude shades intended to accommodate a variety of skin tones and body types.

Key comfort features include:

• Seamless and wireless bras designed for natural silhouette and all-day comfort.
• Materials such as modal, high-quality jersey, and stretch lace that contour softly without restriction.
• Pieces that can double as loungewear or casual wear, aligning with Canadian women’s practical lifestyle preferences.
• Supportive mesh balconette bras that avoid traditional underwires but provide structure suitable for diverse bust sizes.

Comfortable lingerie also aligns with sustainability interests, which many Canadian consumers consider when selecting apparel. Brands like NeceSera utilize recycled water and eco-friendly fabrics while prioritizing softness and durability.

---

Bold Colors and Pattern Play Elevate Lingerie Style

In 2025, Canadian lingerie shoppers show growing interest in vibrant colors and playful prints, moving beyond traditional neutrals to statement pieces. This trend supports personal expression and is part of a wider fashion movement embracing colorful styles.

Highlights include:

• Bold lace hues such as deep reds, vivid blues, and rich purples, featured by brands like Understatement, which provide balconette bras in striking shades without underwires.
• Mixed prints including stripes, leopard spots, florals, and hearts, exemplified by the Stripe & Stare x Rixo Valentine’s Day collection that includes underwear designed to be styled as outerwear.
• Multifunctional bodysuits and bralettes intended for wearing visibly in everyday outfits, blending lingerie with outerwear fashion.

This trend encourages Canadian women to consider lingerie as a lively extension of their personal style.

---

Gothic Styles Bring Dark Glamour and Alternative Edge

Gothic influences have become part of the lingerie market in 2025 Canada, contributing a darker, avant-garde aesthetic. Designer collaborations have helped introduce gothic-inspired designs to broader audiences.

Key elements include:

• Corsetry-inspired shapes featuring detailed lacing, buckles, and pleated tulle that evoke a gothic glamour.
• Designers like Dilara Findikoglu collaborating with brands such as Boux Avenue to bring accessible gothic lingerie designs to market.
• Styles that combine theatrical and sensual aspects, appealing to consumers interested in expressing individuality through lingerie.

While relatively niche, gothic lingerie offers Canadian consumers alternative styles that emphasize both strength and unique aesthetics alongside comfort and quality.

---

Exploring Lingerie as Part of Everyday Fashion

The line between lingerie and outerwear continues to soften in 2025, especially in Canada, where multifunctional fashion is popular. Bodysuits, bralettes, and corsetry-style pieces are increasingly worn visibly with regular clothing such as jeans and skirts.

Key points:

• Brands like Stripe & Stare offer bodysuits designed to transition from intimate wear to streetwear smoothly, encouraging styling lingerie pieces outside the home.
• This versatility supports layering choices suitable for Canada’s diverse climate, combining comfort with fashion.
• Designs highlight details meant to attract attention and be appreciated as part of a regular wardrobe, from delicate lace to bold prints.

This approach reflects a trend toward practical, adaptable fashion tailored to a dynamic lifestyle.

---

Inclusive Sizing and Support in Lingerie Styles

Inclusivity remains a priority for Canadian lingerie consumers in 2025, with strong demand for brands providing extensive size ranges and supportive designs across body types.

Highlights of inclusivity trends:

• Size options extending from XS through 4XL or beyond, including cup sizes from smaller A-cups to larger busts generally within UK sizes 30A–42H or Canadian size equivalents.
• Wireless and soft-cup bras designed to deliver comfortable, natural shaping.
• Use of diverse models representing various body types, promoting body positivity and moving away from heavily edited imagery.

Brands such as Understatement, SKIMS, and Lemonade Dolls strive to blend style and comfort accessible to a wide variety of customers, encouraging confidence and authentic self-expression.

---

Sustainability Weaves Comfort and Style with Environmental Responsibility

Sustainability is an important factor influencing lingerie choices in Canada in 2025. Consumers increasingly seek products made with environmentally responsible materials and practices.

Sustainable lingerie often includes:

• Biodegradable fabrics, for example, sustainable jersey fibers used in Stripe & Stare collections.
• Production techniques that save water, such as recycled water use and waterless digital printing methods employed by brands like NeceSera.
• Emphasis on slow fashion principles that focus on quality, longevity, and less environmental impact.

These factors support consumers who want comfortable, stylish lingerie aligned with ecological awareness.

---

Celebrity and Heritage Brands’ Continuing Influence on the Market

Celebrity-backed and heritage brands contribute significantly to Canadian lingerie trends in 2025. Brands led by public figures including Kim Kardashian and Rosie Huntington-Whiteley combine comfort, inclusivity, and contemporary design to appeal to Canadian shoppers.

Notable aspects:

• SKIMS has promoted inclusivity through wide sizing and nude shade options.
• M&S, under Rosie Huntington-Whiteley, offers modern, comfortable silk and lace lingerie reflecting quality favored by Canadian consumers.
• Established names like Agent Provocateur and Victoria’s Secret have updated their collections to highlight inclusivity and comfort with a modern sensibility.

These brands help position lingerie as both an everyday essential and a piece of fashion expression in Canada.

---

Conclusion

In 2025, women’s lingerie trends in Canada combine comfort with expressive style, supporting inclusivity and versatility across a broad spectrum of sizes and preferences. The emergence of bold colors, gothic influences, and lingerie as visible fashion elements reflect evolving consumer values and lifestyles. Sustainability and ethical production are key considerations shaping purchasing decisions. Overall, lingerie continues to evolve beyond traditional confines, offering Canadian women choices that promote confidence, comfort, and individual style.

---

Sources

• Elle Canada - June-July-August 2025
• Milan Fashion Showcase: Emerging Talents Shine at the Four Seasons Hotel Milano
• Elle UK: The Best Lingerie Brands To Know About Right Now Disclaimer: All content, including text, graphics, images and information, contained on or available through this web site is for general information purposes only. The information and materials contained in these pages and the terms, conditions and descriptions that appear, are subject to change without notice.